Jessica Hische

Hearing Jessica and her partner talk about the life of a typographer/letterer gave me a better understanding of what goes on behind the scenes of a designer. They were able to design their own work space to cater to their specific needs and this seems important considering how much time is spent in the studio. By having easy access to tools, sketchbooks, and tracing paper they can easily create work and brainstorm.
They also use and participate in daily online resources like Daily Drop Cap which allows for another perspective. I learned that there is a difference between letterers and typographers and both are different than just being a designer. Because they are focused on this, they often write out the type first and end up leaving some elements of this in the final product for originality. They understand the basic elements of type and therefore enjoy the process of brainstorming and research which is essential to creating original work.

scale type

scale

bugs on screen

floating train on bugs

regular scale

Sean Adams

While watching the interview with Sean Adams, I learned that we all have so much at our fingertips as students living today. There are groups such as AIGA that give a designer access to the professional world. The Internet is a valuable resource that should be used to aid the designer when thinking of ideas and what has already been done before them.
I also learned about the process of creating work. This process begins by brainstorming, it is a process that gives examples of what works and what doesn't. The most important tool a designer has is his portfolio and it should be clean, simple, get the point across, and most importantly have good type. The last important lesson was that networking is the best way to get access to the professional world.

Rhythm Balance

                                  Symmetry

Asymmetry

proportion

Scale

                                       contrast

                                      Unity

point,line,plane

100 pictures